Today, major companies are greatly investing in complex algorithms or AI tools that are designed to move intelligently with the clients. These systems enable you to market a business with a bit or no human touch at all. Of course, such sensible systems are improbably useful to the organizations, however there's a shred of growing proof that proposes the need of human approach to achieve in the B2B world. So, the way to apply this idea of the human touch in this segment? It’s simple – Listen to customers and keep them in focused continually.
Here are five must-know techniques
to integrate human touch in your B2B strategies:
1. Promote Human-To-Human
While promoting your brand, remember to be
human. You may own an accurate B2B Mailing List of prospects, but using simple languages when communicating with them
is essential, just like how you do with colleagues and friends. Although it
sounds silly, there are times where you often forget it.
2. Listen to Your Clients
It is the perfect way to humanize
your marketing approach. Listen to your clients; be it in the form of surveys,
feedback, suggestions, or discussions. By following this basic yet most
crucial process, you can make your brand stand out from the competitors, cut
through the noise of automation, and help prospects humanely. Prove to them you are truly listening and
care about their needs.
3. Market an Idea
Don’t sell your product directly. Instead,
market your idea emotionally. It works like a charm when you focus on sharing
ideas that are related to your customer’s everyday life or issues. Tell them
the main reason behind your product existence and build marketing thoughts from
it. Tell stories of love, family, giving and caring, with messages that all can
understand from an emotional perspective.
4. Be Surprising
Always be unexpected on social
media and other platforms. Share some exciting posts apart from your
promotional texts. Tweet about how you love holidays or send exclusive offers
to the lucky clients. Everyone loves surprises, big or small.
5. Remember Word-Of-Mouth
Word-of-mouth
spreads, and you can’t change it or stop once it’s out. Therefore,
always make sure you don’t give any space for negative word-of-mouth. Whatever
promotional campaigns you carry out, bear in mind how people will take it, and
what they say about you.
