5 Biggest Digital Marketing Lessons Blue Mail Media Learned in 2017

This was the core of our digital marketing lessons in 2017. From implementing Podcasts on our website to moving towards Accelerated Mobile Pages (AMP) and from cutting down the number of produced content to focusing more on visuals, we incorporated many new things.

Though some of the tactics worked well on expectations and some didn’t, the lessons we learned make us appreciate both.

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The Journey of Jeff Bezos

American entrepreneur, founder and CEO of the world’s largest online shopping retailer Amazon.com and the owner of The Washington Post – Jeffrey Preston Bezos is now the wealthiest man of the world with a net worth of $100 billion. He embraced his failures and turned them into his success. 

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4 Biggest B2B Content Marketing Mistakes to Avoid

Content marketing in B2B is like a first meeting. One mistake might bring you to a missed opportunity of winning a favorable impression. It needs to be right if not perfect done with adequate research, timing and by rethinking conventional content intelligence.

Being humans, B2B marketers, too, are prone to making mistakes. And when we talk about content marketing – thanks to the ‘everything on a click’ internet, lack of resources, and the ever-demanding audience mistakes often go worse and in a way that we usually let them go unrealized.

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B2B New Year Resolutions 2018

From investing in dynamic content to infusing Account Based Marketing and from creating engaging landing pages to optimizing those for mobile marketing, there’s a lot in the B2B New Year resolutions’ bucket of B2B marketers for 2018.

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