Gone are the days when a typical salesy tone used to work while interacting with a B2B prospect! Especially, when it comes to the Millennial B2B buyer. Millennials are the largest generation since and outpacing the Baby Boomers.
They are not limited to the tags of ‘consumers’. In fact, now they are getting their seats as decision-makers in B2B organizations of every size – small, medium and even large. Also, nearly half of all B2B researchers are millennials.
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