Use it, or lose it! That’s the basic doctrine when you are left with unspent
marketing budgets at the end of the year. As a marketer, it would not be feasible for you to keep it unspent, as you may see shrinkage in the marketing budget allotted to you in the years to come, which is not a good sign.
However, if you have already made up your mind to spend the leftover budget, you must do it productively so that it contributes to the overall growth of your organization.
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